Objectiva Acquires Red Safi

Objectiva Acquires Red Safi

Solana Beach, CA – March 2, 2015 – Objectiva Software Solutions, a leading specialist providing software product development services with engineering based in the U.S. and China, today announced it has completed the acquisition of Red Safi

With headquarters in Seattle, WA, and a design and development center in Beijing, Red Safi brings sophistication and experience to the UX/UI design process, as well as excellent skills in the area of media and connected TV apps, especially on Microsoft XBOX and Windows platforms. The new office in Seattle will expand Objectiva’s reach and breadth of services in one of the premier software hubs in the US.

Objectiva will add a new practice — Red Safi Media Services — in addition to the three existing practices of Software Development, eBusiness and Dynamic Content. The new practice will specialize in mobile media apps, connected TV apps, and high-end UX/UI design services. Objectiva will retain the Red Safi brand as it is a well known and respected brand in the Microsoft ecosystem and connected TV space.

Jim Thill, co-founder of Red Safi, will become Vice President of Objectiva’s new Red Safi Media Services practice. Allan Li, co-founder, will become a Director of Delivery and join Objectiv’a PMO as delivery lead of the Red Safi Media Services practice. Allan will also head Objectiva’s new UX Design lab.

This is the beginning of a new era for Objectiva, which was founded in 2001. The combined company will have more than 500 employees in eight locations worldwide, with an expanded set of services from software product definition and development, to QA, to eCommerce implementation services with SAP hybris, to EMC xPression implementation services, to mobile/cloud app development and provisioning, to media apps and connected TV apps, and UX/UI design services.

About Objectiva Software Solutions
Objectiva is a leading provider of software product development services. Objectiva’s global teams, based in the U.S. and China, have been delivering projects to independent software vendors and other companies since 2001. With offices in San Diego, Seattle, Indianapolis, Boston, Beijing and Xian, China, Objectiva helps clients develop custom enterprise software solutions, eBusiness implementations, software for the mobile cloud, media apps, and dynamic content implementations. Objectiva’s teams are run by U.S. based technical leaders with years of experience managing global software development efforts that remove the burden from the client. Objectiva reduces the cost of software development without sacrificing quality, on-time delivery and time-to-market.

Media Content: Virginia Melendez / Objectiva Software Solutions / vmelendez@Objectivasoftware.com.

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